Jollibee's CHAMP BURGER

               Since I was a kid, my parents would always bring me to Jollibee, Jollibee in Cebu or Bacolod. Actually no problem with that, since they have a lot of branches. So, it became my very first favorite fast-food restaurant as a child. I love their spaghetti and friend chicken which I used to call chicken joy. Now, I am already 19 years old, and I really saw that the company has grown a lot bigger and as well improved their foods and services. In addition, they really expanded locally and internationally, they became nationwide in other words.

                 Jollibee has just launched a new food in their menu, the Jollibee Champ. I always see its ads both on TV and on billboards so every time I would stare at it, I would really get curious whether it’s really yummy or not. But the problem there is that, I felt that it was too expensive for a burger so I would always refuse to buy and try one.

Jollibee Champ's Commercial

                   Until one day, Mia and I went to the mall to look for clothes then suddenly I felt hungry so we decided to have our lunch at Jollibee. I was so decided to try the Champ so I ordered one for myself. However, when I ordered, it was not ready to be served. So expect a 10-minute preparation time and so they have to take orders before preparing one, unlike other regular meals. After 10 minutes, whoa! Here comes my burger. So, Champ is inside the box, a different design of the box from the one I saw on TV. But that didn't matter, because whats inside should be given more attention.

It was really big but WAIT! I think some ingredients were missing. I looked at the picture from the box and compared the two. Where's the cheese and the tomatoes? 

Oh, there! First comment: CHAMP's TV commercials and billboard are lying. 

In other words, the picture on the box was very misleading. I really got disappointed because apparently, the cheese is very tiny and there was like only 2 slices of tomatoes. Unlike the one on the box, cheese is overflowing, same with tomatoes

Second comment: I think the lettuces were not cut properly.   

Third comment: The burger sandwich bread is great already, unlike on regular burgers, it has sesame seeds and it is soft and fresh. The patty taste perfect. It's juicy and tastes good with mayonnaise. 

Though, the presentation gave me a bad impression, I enjoyed the food and I got full.

Analysis:

                 Jollibee is a really famous fast-food restaurant here in the country, they sure make delicious foods and gives quality service to the consumers. But I guess, they should minimize exaggerating on their ads to avoid misleading the customer. It is very important for a big company, like Jollibee to be honest not only when they give service but also when it comes to the products they advertise. If they really wanted the people to patronize there CHAMP, I think they should improve the presentation and present it the way it was presented in the pictures and commercials.  

Century Tuna's TV Ad: Effective or Ineffective?

Century Tuna launched the first ever tuna hotdog which they called "HEALTHYLICIOUS HOTDOG". It claims to have the same taste with the other hotdogs already being sold in the market but with the health benefits and goodness of tuna itself.

Here is the commercial of the said product:

I would like to ask this basic question. Play the video again and stop at 0:07. Now, pretend you didn't know that it was actually a hotdog commercial, what was your first perception on the scenes covered within 7 seconds of the video?

My analysis:

When I saw this on TV, I never thought that it was a hotdog commercial. I thought it was a commercial about a perfume or a soap or whatever hygienic products available on the market. So the introduction of the commercial brought me to the wrong way which is not good in an advertising concept. 

The MODEL : Aljur Abrenica

I am familiar with him because I used to see him before in some shows on GMA. I just love the abs! He was not  hot before as he is right now, so I think he really worked a lot for this commercial. For me, he is an appropriate model for this television ad because he really looks fit and sexy which is reflected on the products  description. 

Battle between kids and adults

Kids love eating hotdog more than grown-ups do. Do you agree? Well, in this ad, it's very obvious that there target market focuses on adults most especially those who are very conscious  about there weight (well, including me). I thought that hotdogs are children's food, and I think that the company is aware of that too. This is the first time that I saw a hotdog commercial without kids in the scenes. So for me, the idea of only focusing on the adults is not that effective,eventhough the model is so hot. 

• It's not just about the model, the factor that should be remembered here is that, the company aims to sell the product, to tell the audiences to buy and taste there new food product. Simple as that.

As a conclusion, the ad is ineffective because the message was not delivered clearly. It is very important that the company should deliver its message in a very organized way, in a way not to confuse the audiences. It was a wrong choice of concept for a hotdog commercial most especially the scenes from 0:00-0:08 sec was not well-brainstormed which made it really irrelevant. 

The New Face of IPOD NANO

2nd Assignment

               Hello readers,  this is my 2nd blog entry so I'll start this article by introducing to you the new evolution of the iPod nano.

               As we all know, Apple released iPod mid-year of 2001 and I was able to have my own blue-colored nano by the year 2007. In today's much modern world, Apple has many varieties of iPod available in the market. In this article, the new iPod nano will be my top highlight. 

                   As you can see in the ad above, the new iPod nano has been completely redesigned with "Multi-Touch", getting aline with the latest touch-technology like our cellphones and iPad. Unlike the old one, these one is half the size which makes it portable and wearable, and even easier to play with just a tap or swipe away. But what’s good about it, is that, still, it comes with its different colors, like a rainbow, colors such as, blue, pink, orange, green, gray, etc,. The new iPod nano also changed the monitor's appearance. Now, by the time you turn it on, you can see icons with titles in each and with a colorful background which is very different from the version I had, the folder names were arranged vertically and the background was only white-colored which made it actually boring.  

             
              Playlists, Artists, Now Playing, Genius Mixes, Radio, Podcasts, Photos, Settings, Songs, Albums, Genres, Composers, Clock, Fitness, iTunes, Audiobooks, Voice Memo are the icons you’ll see mainly on the homescreen. Genius Mixes is a new feature and Fitness as well. I’m also fascinated with it because you can actually reorganize the icons the way you like it and you can clip it in your shirt or pants which is good because I usually go to the gym so while I exercise, I can also listen to the genres I love without getting worried that it might fall. Moreover, I liked it because, I usually get bored easily with only one arrangement. It’s nice that every other week I can see the icons in different arrangement or design.

                When I visited the iStore in SM, I saw that the products was placed in a cabinet with a glass cover which makes buyers identify the products easily. Well, as for the packaging, like the old ones, the iPod nano new versions comes in a transparent plastic box, but even smaller. Buyers can also choose the color of the iPod they want without opening or reading a label since the box is transparent. The box has a plastic wrapped around it but you can easily peel off the plastic since there’s  something like opened portion of the plastic. Then, when you finally removed the plastic, the box also opens. By the time it’s open, wow! Now you can hold the iPod. Under it is a thin white cardboard containing its accessories such as earphones, USB cable which also serves as your charger and of course, the manual.

 Here are the questions:

1.       1.  What is the message one gets from all these elements?

               Apple seems to approach the people as a more user-friendly person. I think that not only iPods and other Apple products but the company itself wants to tell us that they are not products alone, they are like humans whom we can turn to in whatever matters in our daily living. They’re like humans so they have feelings too. And this feelings are just samples or basic things that they wanted the user to feel also. Apple is all about passion, dreams, imagination, lifestyle and success. 

2. Why did it become so much more successful over the MP3 players?

               It became successful because first the iPod is much really different from an MP3. Though the iPod  has its  own and very expensive price, it comes with different specs and storage capacity. I think that MP3 players only store few music.  What I mean is that for example, iPod can save 2000-4000 songs, depends on the version's capacity while an MP3 player can have most likely 500-1000 songs only. And so I think that for people, capacity also matters, because the many, the merrier it will be. Moreover, the iPod has its different kind of style that fascinated and caught the taste of the consumer, “simple but good-looking”. iPods also look cool and trendy unlike MP3 players. So as for me, the reason behind all the success of the iPods is because of Apple. Not only the company’s name but the creative people behind all the products, most especially  the designer for coming up with a series of product  with a very exclusive style.

3. Has Apple followed an IMC strategy and not just for the iPod, but for the entire company?

               In my own opinion, Apple followed an IMC strategy for the entire company. As I have observed, Apple has flooded the market and earned a lot of sales. So in that aspect only, I can already see that the company has made bright decisions with the help of the IMC strategy. And that strategy was by setting a goal and they focused on all the products  that they wanted to introduced to the market. Apple is very competitive when it comes to the latest technologies like computers and cellphones. Almost all of the Apple gadgets are  very popular today because they continue to make innovative products. 

Photos from official Apple website

SHOFA SALON'S Calling Card

1st Assignment

Wow, so this is my very first outcome for our Advertising class under Mr. Hinojales. Since when I was in high school, i was already into art and making lots of  designs for our school bulletins. But before I really don't know how to use Adobe Photoshop and other editing software. I started experimenting on editing softwares when I was already a Junior. Good enough because I was able to learn it little by little. Now, this project enabled me to exercise my editing and designing skills in a much more creative way, to, of course, satisfy my client.

Before I came up with this design, it was necessary for me to talk with my partner about what she imagined her business card to be.  She wanted it to look simple but fabulous. So that helped me decide on what graphics to use.

SHOFA is a cebuano term for "Gwapa/Beautiful".  I used English Presto in the salon's name to emphasize sophistication and I also used lot of pink to make it appear very feminine.

"I think that this business card fits her taste."