Century Tuna's TV Ad: Effective or Ineffective?

Century Tuna launched the first ever tuna hotdog which they called "HEALTHYLICIOUS HOTDOG". It claims to have the same taste with the other hotdogs already being sold in the market but with the health benefits and goodness of tuna itself.

Here is the commercial of the said product:

I would like to ask this basic question. Play the video again and stop at 0:07. Now, pretend you didn't know that it was actually a hotdog commercial, what was your first perception on the scenes covered within 7 seconds of the video?

My analysis:

When I saw this on TV, I never thought that it was a hotdog commercial. I thought it was a commercial about a perfume or a soap or whatever hygienic products available on the market. So the introduction of the commercial brought me to the wrong way which is not good in an advertising concept. 

The MODEL : Aljur Abrenica

I am familiar with him because I used to see him before in some shows on GMA. I just love the abs! He was not  hot before as he is right now, so I think he really worked a lot for this commercial. For me, he is an appropriate model for this television ad because he really looks fit and sexy which is reflected on the products  description. 

Battle between kids and adults

Kids love eating hotdog more than grown-ups do. Do you agree? Well, in this ad, it's very obvious that there target market focuses on adults most especially those who are very conscious  about there weight (well, including me). I thought that hotdogs are children's food, and I think that the company is aware of that too. This is the first time that I saw a hotdog commercial without kids in the scenes. So for me, the idea of only focusing on the adults is not that effective,eventhough the model is so hot. 

• It's not just about the model, the factor that should be remembered here is that, the company aims to sell the product, to tell the audiences to buy and taste there new food product. Simple as that.

As a conclusion, the ad is ineffective because the message was not delivered clearly. It is very important that the company should deliver its message in a very organized way, in a way not to confuse the audiences. It was a wrong choice of concept for a hotdog commercial most especially the scenes from 0:00-0:08 sec was not well-brainstormed which made it really irrelevant.