WiFries for McDonalds

This ad employs a simple yet suggestive design to represent McDonald’s WiFries Internet connections

              The ad is very minimal, obviously. Although the ad didn't directly stated the message that McDO already have free internet connections, the image or the "fries" already delivered a clear meaning of the its form which is a logo for "WiFi". They prove to be very successful in capturing their audiences attention. It just goes to show that it doesn't matter how much design is thought about, it is the most simplistic things that do actually work.

             Moreover, the ad also emphasizes the companies branding really well. I think that the company made a smart decision to have this kind of design because it shows that the company don’t mind paying the high cost of this type of ad placement, very minimal but effective and rememberable ad concepts.

Thirsty? DRINK "NATURES SPRING" WATER

This billboard is displayed on the ad boards in Triangle Square near beside Andoks in Shopping. 

Natures Spring has already built a strong brand equity, with emphasis on consistently providing safety and purity when it comes to their products at a very competitive price. Even though nowadays, they have lots of competitors, they still have an advantage over the other water companies. As what I have said they produce safe drinking waters for its consumers at a lower price, other than that, they provided superior customer value because of their services. They have grown and sustained their customers and taking every opportunity to reach out to the people of the generation. 

The billboard is a very effective advertisement for the product though it is very simple. Nothing much to say, only "IF YOUR THIRSTY, DRINK NATURES SPRING WATER". Thats it! Less decorations and words but very catchy. The size of the text is very visible which delivers a very clear and meaningful message to their target market.

Greener Billboard of AYALA NORTH POINT

I was on my way to school,  when I saw this new billboard of Ayala North Point. Of course, I was still riding the jeep. Luckily I was able to stare at the billboard for a long time and I ended up liking the ad. 

Here is what I like about the billboard/Analysis:

1. Very Good Choice of Location. The billboard is located along the intersection roads in La Salle Ave., which is actually the same ad stand of the old Ayala North Point's billboard, beside Asyana's billboard. I think that they chose a very good location because many people pass by those streets, like the University teachers, parents, and other potential target consumers who are also financially capable of buying a lot in the subdivision.

2. Very Visible. Even if I am in Gate 1, I can still see the billboard except for the words. And when you stare at it in a very near distance, you can really read the details and have a closer view of the ad. 

3. Detailed. They only put the most important details which includes the name of the subdivision, its logo, the address, contact number and their website. 

4. Appropriate Advertising Concept. I really like the concept. As for me, it is very obvious that the subdivision wants to inform the public that they have a new phase. And using pictures like that(pictures on the billboard) is very effective. Though they didn't include pictures of mansions, the images portrays luxury and at the same time tells the public that if you reside there, you can surely  enjoy leisure and recreation. The pictures also shows peacefulness  which means, your wish for a smooth and hassle free living is 100% granted. And the large picture on the left side of the billboard simply says "Come and live a good life here in Ayala North Point". Though the phrase is not there, the image would already mean an invite to their target customers.

5. Good Choice of Color. "The Greenest Address of the North", the color really matches the caption there. And really shows that the subdivision is close to nature which is very conducive for living. 

 The new billboard of Ayala North Point is just one way to grow its community and all in all, EFFECTIVE!

Maggi Magic Sarap, Revolutionized the Way Our Mothers Cook

             I was watching local TV shows last night and I saw this new commercial of MAGGI MAGIC SARAP. 
                Along with Ai Ai Delas Alas, Kris Aquino and Judy Ann Santos were also the endorsers of this All-In-One Seasoning Granules with the complete ingredients of meat, garlic, onion, spices and taste enhancers. Moreover, Nestle has already produced almost 5 commercial videos but with the same models, and so I begun to wonder why. And I came up with this thoughts:

All of the three endorsers are MARRIED

          In Ai Ai's case, she's not married but she has a special someone. In Kris's, even before the annulment of her marraige with James Yap, she was already an endorser of the product. No problem with Judy Ann because I think she's happily married with Ryan Agoncillo. 

They have KIDS

         Though they have such a hectic schedule with their showbiz life, they're hands-on mothers. They take good care of their kids, they spend times with them and most especially, they cook delicious foods they're children would love. And in their commercials, clearly shows that they enjoy making magic with the foods they eat with MAGIC SARAP.

All BEAUTIFUL and POPULAR Personalities

          Comedy Queen, Queen of All Media & Award-Winning Actress, best defines this 3 Magic Sarap endorsers. Very respectable women both in show business and off-cam. 

            Try to think the position of the product on the market today. Because of choosing the right endorsers, and because of the proper exposure of the ad using both the traditional way of advertising and the modern one, MAGIC SARAP has revolutionized the way our mothers cook their food and also has raked a portion of market in the seasoning industry. It has influenced a lot of households and created a sense of specialty when it comes to food. Like other mothers out there, my mother is also fond of doing magic whenever she cooks for us. She actually told me to use the product when cooking. Both of us tried it and we've been using it since then. It really worked well for us and indeed this product has lived up to their promise of making magic in cooking.

            In terms of their marketing, advertising and promotional strategy, it has taken a new leap, not on a persuasive aspect anymore as it annoys prospective clients, but they did it on a more natural setting, less intrusive but built a good context of the event which is I think a very simple yet effective way of building long-term relationship with its consumers. Lucky the company because the money they spent for the advertising was worth-it since the ad really worked.