Here is what I like about the billboard/Analysis:
1. Very Good Choice of Location. The billboard is located along the intersection roads in La Salle Ave., which is actually the same ad stand of the old Ayala North Point's billboard, beside Asyana's billboard. I think that they chose a very good location because many people pass by those streets, like the University teachers, parents, and other potential target consumers who are also financially capable of buying a lot in the subdivision.
2. Very Visible. Even if I am in Gate 1, I can still see the billboard except for the words. And when you stare at it in a very near distance, you can really read the details and have a closer view of the ad.
3. Detailed. They only put the most important details which includes the name of the subdivision, its logo, the address, contact number and their website.
4. Appropriate Advertising Concept. I really like the concept. As for me, it is very obvious that the subdivision wants to inform the public that they have a new phase. And using pictures like that(pictures on the billboard) is very effective. Though they didn't include pictures of mansions, the images portrays luxury and at the same time tells the public that if you reside there, you can surely enjoy leisure and recreation. The pictures also shows peacefulness which means, your wish for a smooth and hassle free living is 100% granted. And the large picture on the left side of the billboard simply says "Come and live a good life here in Ayala North Point". Though the phrase is not there, the image would already mean an invite to their target customers.
5. Good Choice of Color. "The Greenest Address of the North", the color really matches the caption there. And really shows that the subdivision is close to nature which is very conducive for living.
The new billboard of Ayala North Point is just one way to grow its community and all in all, EFFECTIVE!
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