Often times down on the roads especially on major cities there are advertisements of products or services offered to the general population. These advertisements have their own endorsers that attract people to use what they are offering. Now with the alarming growing rate of air pollution due to the number of automobiles now on the roads COCA-COLA company in cooperation with WWF decided to help clean the air and help the environment by relieving at least a portion of the air pollution by planting a green billboard.
This ad of the Coca Cola is a huge help in lessening the effects of air pollution and lessen its effect on global warming because air pollution is a huge ingredient to it. Not only is the billboard a great sight for our eyes but it cleans up the air for one of its biggest assets are plants called the fukien tea plants. Moreover, this is a sign that we need to help restore our environment. With the calamities that are happening all around the world due to global warming, to go green is the only way we can protect our future. Many companies and government organizations are joining this campaign to help restore mother earth.
ANALYSIS
Sure, we've seen plenty of cool billboard features over the years, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. Hence, this partnership is also a way of Coca-Cola to fulfill the campaign of the company "Live Positively".
I think this is a good ad of the company because people nowadays are shifting to products that also promotes/shows environmental concerns for the world.
Though I haven't been to EDSA or in Manila, they made a wise decision for the location since every day, thousands of consumers are passing in the area. Chances are: people will get too amazed with the ad; and most probably, people will talk about the ad for more or less than a week.
The ad will be easily remembered by people and will remain in their minds long-term since this is the first one of a kind ad-design in the country.
COKE went away from their usual ad using celebrities. Making the ad greener and going environmental-wise is actually giving a BOOM factor to those who have actually seen it for real.
The idea of leaving a blank/white space in the shape of a Coca-Cola bottle is creating a balance between the phrase "This Billboard Absorbs Air Pollutant".
With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertising is a salient reminder for Filipinos to take an active hand in protecting and saving the environment.
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