Find More Easily with GOOGLE

            On the first chapter of the Advertising and Promotion book, Google has exposed its growth and competitive advantage over its competitors. We all use the internet and we all, well most of us, know about Google. Google is a search engine that helps us look for a certain website according to our keyword we type in at the search box. Google has dramatically changed our lives by making internet browsing easier for us and I will now tell you how it became a household name.  In fact, over the years, Google's goal of "organizing the world's information and make it universally accessible and useful" to people was actually being fulfilled proving that many people used the site for research. That's why many advertisers saw the impact of Google and thought that the site would be the perfect place for them to publicize whatever they have to offer to their target consumers.

             Most of Google's appearances is minimalist: its ad and most of all its opening homepage. Sometimes, it has little colorful details or merely just the name logo of Google but still considered as very minimal. 

               Just by looking at the ad above, you can easily understand the message that they wanted to deliver to their audiences. The "key" is being focused on the ad, making it really big compared to its real size, the key which is an object symbolic of opening and closing powers. Hence, also represents  knowledge, mystery, and initiation. In other words: GOOGLE. Because when people go to Google, meaning they're curious and eager to know about something. The key being put into the sofa is telling the audience that people can still live in comfort with Google amidst  the rush in trying to look for a particular topic. It's like saying "just type what you are curious about" and Google will take care of it for you. Moreover, the content of the ad is strongly push with the help of the dominant color (white) which defines "comfort".

               This Google ad is just one of the many minimalist pieces made by artistic minds of people. Simple it may look but sure thing this demanded for a lot of brainstorming. This one effective ad of Google clearly shows that companies not need to spend a lot for advertising. ADVERTISING THAT WORKS!