Monday, August 15, 2011

Unusual Shopping Bags

            Bags are one of the most powerful advertising tools that a company has today. “Bagvertising”, as it’s called in the business, is a great way to build brand awareness and get recognized on the street. Most companies stick to producing bags with a catchy logo or a distinctive color related to the product they offer and also a representation of the company's advertising goals. 


Shumensko beer


                I can say that it is a wise form of advertising since bags are favored by many. Paper bags are used for many purposes by all sets of people. These bags are useful, extremely visible, and likable across audiences and age groups, thus if you employ paper bag printing as advertising means, you can rely on these people as free advertisement agents. The company and the advertisers can actually take advantage of the bag being taken to numerous different places and the effect is more than just what a billboard can turn in. This means that  you can get advertised across borders without you having to launch a run there. The advantage of using this paper/plastic bags is that they can expand your client base.

   
20kg dumbbell for FITNESS COMPANY by Publicis Frankfurt


                  Looking at the kind of world and economy we have now, companies and advertisers should also practice advertising in a least expensive but effective means. And therefore, "bagvertising" is a perfect means of advertising and product promotion. It is a walking poster turning a person holding it into a free advertisement carrier so you need not to pay for models that you're going to use for the ads unlike on traditional forms of advertising such as billboards can only have limited reach. I am not saying that other advertising techniques are not effective, it’s just that this new way is also eye-catching that will really interest the consumers. Most especially if a bag is designed depending on the message you want to deliver to your consumers, the interest to a product immediately boosts.
Blush Lingerie
Designed to be worn only around  the shoulder to maintain the illusion.













0 comments:

Post a Comment