Looks can be deceiving

                If I haven't read the article, I wouldn't know that this is actually a USB. It looks like an ordinary eraser until you open it and discover it is also a USB. According to the article I read, this ad were were designed to help New Zealanders realize how important memories are, and how difficult life can be for those living with this disease. 

              Memories play an important role in everyone’s life, most especially to those people who have lost them at different stages in life. So to raise awareness about the disease’s early sign like memory loss and the struggle the people with the Alzheimer’s have to go through, the advertisers in New Zealand have utilized the power of technology and came up with an innovative concept for promoting a USB.This USB  helps save our important stuff and also have an eraser attached to it (the gray part).  New Zealanders came up with an idea of showing their support for the Alzheimer’s disease through their latest USB.

             "Alzheimer’s erasers your memories. Save them", a catching line that is hard to miss.  On the reverse side (under the bigger picture; 1st small image) was the Alzheimer’s New Zealand logo and website where consumers can visit for more information and support. As for the design,  it is a memorable piece of communication that raises awareness.  It was made to help people to remember how hard it is for those going through Alzheimer's, while also reminding the target consumer of the importance of their own precious memories. With such a serious and powerful message, it would really create an impact to people to do an action such as saving those pictures or other files that means a lot to them. Its a great and creative idea and it's even better since they're doing it for a good cause.

               According to the article I read, until now there no clearer information regarding where to buy the product. The company distributed this first and foremost to the citizens of New Zealand and also to the  politicians and organizations along with a letter to ask for support for the company's charity activities. But if soon enough, there will be following ads saying that it's available in the market, I know many people wants get a user friendly device for all their everyday requirement of saving important information.