Unusual Shopping Bags

            Bags are one of the most powerful advertising tools that a company has today. “Bagvertising”, as it’s called in the business, is a great way to build brand awareness and get recognized on the street. Most companies stick to producing bags with a catchy logo or a distinctive color related to the product they offer and also a representation of the company's advertising goals. 

Shumensko beer

                I can say that it is a wise form of advertising since bags are favored by many. Paper bags are used for many purposes by all sets of people. These bags are useful, extremely visible, and likable across audiences and age groups, thus if you employ paper bag printing as advertising means, you can rely on these people as free advertisement agents. The company and the advertisers can actually take advantage of the bag being taken to numerous different places and the effect is more than just what a billboard can turn in. This means that  you can get advertised across borders without you having to launch a run there. The advantage of using this paper/plastic bags is that they can expand your client base.

   

20kg dumbbell for FITNESS COMPANY by Publicis Frankfurt

                  Looking at the kind of world and economy we have now, companies and advertisers should also practice advertising in a least expensive but effective means. And therefore, "bagvertising" is a perfect means of advertising and product promotion. It is a walking poster turning a person holding it into a free advertisement carrier so you need not to pay for models that you're going to use for the ads unlike on traditional forms of advertising such as billboards can only have limited reach. I am not saying that other advertising techniques are not effective, it’s just that this new way is also eye-catching that will really interest the consumers. Most especially if a bag is designed depending on the message you want to deliver to your consumers, the interest to a product immediately boosts.

Blush Lingerie
Designed to be worn only around  the shoulder to maintain the illusion.

Looks can be deceiving

                If I haven't read the article, I wouldn't know that this is actually a USB. It looks like an ordinary eraser until you open it and discover it is also a USB. According to the article I read, this ad were were designed to help New Zealanders realize how important memories are, and how difficult life can be for those living with this disease. 

              Memories play an important role in everyone’s life, most especially to those people who have lost them at different stages in life. So to raise awareness about the disease’s early sign like memory loss and the struggle the people with the Alzheimer’s have to go through, the advertisers in New Zealand have utilized the power of technology and came up with an innovative concept for promoting a USB.This USB  helps save our important stuff and also have an eraser attached to it (the gray part).  New Zealanders came up with an idea of showing their support for the Alzheimer’s disease through their latest USB.

             "Alzheimer’s erasers your memories. Save them", a catching line that is hard to miss.  On the reverse side (under the bigger picture; 1st small image) was the Alzheimer’s New Zealand logo and website where consumers can visit for more information and support. As for the design,  it is a memorable piece of communication that raises awareness.  It was made to help people to remember how hard it is for those going through Alzheimer's, while also reminding the target consumer of the importance of their own precious memories. With such a serious and powerful message, it would really create an impact to people to do an action such as saving those pictures or other files that means a lot to them. Its a great and creative idea and it's even better since they're doing it for a good cause.

               According to the article I read, until now there no clearer information regarding where to buy the product. The company distributed this first and foremost to the citizens of New Zealand and also to the  politicians and organizations along with a letter to ask for support for the company's charity activities. But if soon enough, there will be following ads saying that it's available in the market, I know many people wants get a user friendly device for all their everyday requirement of saving important information.

Gawin Mo ang Timpla Niya Kasi Love Mo Siya

                Nescafe has been with us many years ago and I can say that it really became a dominant coffee in the market. When you go to any supermarkets and go down the tea and coffee aisle, you are instantly bombarded with shelves of Nescafe products and promotions. There seem to be never ending numbers of flavors and blends from Nescafe, the packaging really bright and instantly recognizable. 

           Nestle Philippines have introduced a lot of varieties or flavors of the product, from Nescafe Classic, Nescafe Classic First Pick into Nescafe 3in1,Nescafe Flavored Mixes(Choco Fudge and Hazelnut,Nescafe Decaf, Nescafe 3in1 Decaf, Nescafe Body Partner,Nescafe 3in1 Sugar Free,Nescafe Gold,Nescafe Ready-to-Drink Can. And they really had a lot of television advertisements using famous celebrities like Sarah Geronimo and Coco Martin with different themes for each coffee flavor such as Samalamig, Acting 101 -A, Acting 101 -B,Loveteam, Bangon, Traffic Enforcer and Teacher. Recently, Nestle showed a new ad entitled "Nanay" of Nescafe Classic.

                Before the introduction of this new flavors, Coffee Mate has already been the soul partner of the classic. Moreover, the new flavors of Nescafe created a unique relationship with the consumers that even the old people shifted from drinking classic into drinking the new ones. I think that is the reason for creating an ad for the Classic.

               The Nescafe Classic is altering its position through the commercial above. It was the first flavor of Nescafe blended with Coffee Mate which is also a Nestle product. Though 2 products were shown in the advertisement, of course Classic was given focus as well as the mother and son. Including Coffee Mate in the ad means that Classic is perfect when blended with cream. In a deeper sense, the 2 products served as a symbolism, the Nescafe Classic as the Mother and the Coffee Mate as the Son, since the Coffee Mate can't stand alone without the Classic.

             The ad shows that drinking coffee with your family is sweeter, thus translating coffee into love. Some of the teens today don't practice showing their love for their parents verbally but through actions like making coffee for her and the like. "Gawin Mo ang Timpla Niya Kasi Love Mo Siya" is a striking phrase in the commercial.  It generally made the advertisement is touching and loving although the message has not changed, still embracing the values in dealing with your friends and family.

               The use of a teenager,  Sean Reichenbach (who is  a real-estate agent who's now into commercial modelling), in the ad shows that not only adults drink coffee. Many old people say that coffee is not good for children and teenager esp. our parents. But now, COFFEE is the only drink to make the mind alert and alive during quizzes or exams.  Everyday, I drink 1-2 cups and stays alert but sometimes not.  The taste of the coffee actually developed a special portion of my taste buds that I actually look for that everyday.

LEGO

                Lego is a child's plastic construction set for making different kind of shapes. The company believes that play is the essential ingredient in a child's growth and development. Thus Lego encourages imagination, conceptual thinking and creation. The Lego mission is to nurture the child in each of us, and this means that they actively encourage self-expression through creation, thus enabling children of all ages to bring endless ideas to life. The Lego experience is playing, learning, interacting, exploring, expressing, discovering, creating and imagining while all having a heavy dose of fun. I remember when my brothers and I were still children, we had our collection of this Lego toys and since were grown-ups now, in every family gathering, we used to play with our baby cousins like what our parents did before. 

               One of the most notable things concerning the LEGO is that it is viewed as a strong brand. It been part of the toy market for so long, that grandparents and parents can remember playing with the toy as a child, and so often feel they have a relationship or bond with the product. The brand has also infiltrated many markets world-wide, and its fame is instrumental in its continued success. Another positive aspect of LEGO is the broad of products it sells and its ability to create products for children of all ages. This is coupled with different products are targeted at different target markets depending on the ages. This may help ensure that consumers do not stop purchasing because they feel they have grown out of the product. It also makes the consumer believe that the product is more personalized to them. The development of target markets over age groups may also help keep the consumer for longer, and so encourage the consumer to form a greater bond with and more loyalty to the product.

The problem is, the world is getting modern every year, and there are plenty of toy companies entering the market, offering technological environment to   consumers. Thus, children nowadays are much more attracted to the digital and technological world. Where 50 years ago, the use of plastic in a toy may have been viewed as a highly innovative idea, today the consumer is much more attracted to technologically innovative toys. An area which LEGO is not known for.

Hence this campaign of LEGO is defines the mission of the company. 

          The campaign you see together with article shows the strength of LEGO and the opportunities consumers could get from the product. Strength because the company made a product with a history and to which all generations feel attached. Moreover they have unique selling point and that is to capture a creative imagination from the players.  LEGO became a famous toy brand in the world. As the world moves forward, the company also made a lot of innovations that will also compete with the modern toy technology their competitors’ offer that is basically consumer based. Has successfully introduced helpful extensions which helped strengthen the brand. Opportunities like more child-oriented products could be introduced under the brand name. With the innovative focus of the company to their benefit which is to help nurture every children's mind and widen their imaginations. 

With LEGO, you can form anything!  

COCA COLA'S Plant Billboard

           Often times down on the roads especially on major cities there are advertisements of products or services offered to the general population. These advertisements have their own endorsers that attract people to use what they are offering. Now with the alarming growing rate of air pollution due to the number of automobiles now on the roads COCA-COLA company in cooperation with WWF decided to help clean the air and help the environment by relieving at least a portion of the air pollution by planting a green billboard. 

            This ad of the Coca Cola  is a huge help in lessening the effects of air pollution and lessen its effect on global warming because air pollution is a huge ingredient to it. Not only is the billboard a great sight for our eyes but it cleans up the air for one of its biggest assets are plants called the fukien tea plants. Moreover, this is a sign that we need to help restore our environment. With the calamities that are happening all around the world due to global warming, to go green is the only way we can protect our future. Many companies and government organizations are joining this campaign to help restore mother earth.

ANALYSIS

         Sure, we've seen plenty of cool billboard features over the years, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above  billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. Hence, this partnership is also a way of Coca-Cola to fulfill the campaign of the company "Live Positively".

          I think this is a good ad of the company because people nowadays are shifting to products   that also      promotes/shows environmental concerns for the world. 

         Though I haven't been to EDSA or in Manila, they made a wise decision for the location since every day, thousands of consumers are passing in the area. Chances are: people will get too amazed with the ad; and most probably, people will  talk about the ad for more or less  than a week.

      The ad will be easily remembered by people and will remain in their minds long-term since this is the first one of a kind ad-design in the country.

      COKE went away from their usual ad using celebrities. Making the ad greener and going environmental-wise is actually giving a BOOM factor to those who have actually seen it for real.

     The idea of  leaving a blank/white space in the shape of a Coca-Cola bottle is creating a balance between the phrase "This Billboard Absorbs Air Pollutant".

        With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertising is a salient reminder for Filipinos to take an active hand in protecting and saving the environment.

Find More Easily with GOOGLE

            On the first chapter of the Advertising and Promotion book, Google has exposed its growth and competitive advantage over its competitors. We all use the internet and we all, well most of us, know about Google. Google is a search engine that helps us look for a certain website according to our keyword we type in at the search box. Google has dramatically changed our lives by making internet browsing easier for us and I will now tell you how it became a household name.  In fact, over the years, Google's goal of "organizing the world's information and make it universally accessible and useful" to people was actually being fulfilled proving that many people used the site for research. That's why many advertisers saw the impact of Google and thought that the site would be the perfect place for them to publicize whatever they have to offer to their target consumers.

             Most of Google's appearances is minimalist: its ad and most of all its opening homepage. Sometimes, it has little colorful details or merely just the name logo of Google but still considered as very minimal. 

               Just by looking at the ad above, you can easily understand the message that they wanted to deliver to their audiences. The "key" is being focused on the ad, making it really big compared to its real size, the key which is an object symbolic of opening and closing powers. Hence, also represents  knowledge, mystery, and initiation. In other words: GOOGLE. Because when people go to Google, meaning they're curious and eager to know about something. The key being put into the sofa is telling the audience that people can still live in comfort with Google amidst  the rush in trying to look for a particular topic. It's like saying "just type what you are curious about" and Google will take care of it for you. Moreover, the content of the ad is strongly push with the help of the dominant color (white) which defines "comfort".

               This Google ad is just one of the many minimalist pieces made by artistic minds of people. Simple it may look but sure thing this demanded for a lot of brainstorming. This one effective ad of Google clearly shows that companies not need to spend a lot for advertising. ADVERTISING THAT WORKS!

WiFries for McDonalds

This ad employs a simple yet suggestive design to represent McDonald’s WiFries Internet connections

              The ad is very minimal, obviously. Although the ad didn't directly stated the message that McDO already have free internet connections, the image or the "fries" already delivered a clear meaning of the its form which is a logo for "WiFi". They prove to be very successful in capturing their audiences attention. It just goes to show that it doesn't matter how much design is thought about, it is the most simplistic things that do actually work.

             Moreover, the ad also emphasizes the companies branding really well. I think that the company made a smart decision to have this kind of design because it shows that the company don’t mind paying the high cost of this type of ad placement, very minimal but effective and rememberable ad concepts.