Unusual Shopping Bags

            Bags are one of the most powerful advertising tools that a company has today. “Bagvertising”, as it’s called in the business, is a great way to build brand awareness and get recognized on the street. Most companies stick to producing bags with a catchy logo or a distinctive color related to the product they offer and also a representation of the company's advertising goals. 

Shumensko beer

                I can say that it is a wise form of advertising since bags are favored by many. Paper bags are used for many purposes by all sets of people. These bags are useful, extremely visible, and likable across audiences and age groups, thus if you employ paper bag printing as advertising means, you can rely on these people as free advertisement agents. The company and the advertisers can actually take advantage of the bag being taken to numerous different places and the effect is more than just what a billboard can turn in. This means that  you can get advertised across borders without you having to launch a run there. The advantage of using this paper/plastic bags is that they can expand your client base.

   

20kg dumbbell for FITNESS COMPANY by Publicis Frankfurt

                  Looking at the kind of world and economy we have now, companies and advertisers should also practice advertising in a least expensive but effective means. And therefore, "bagvertising" is a perfect means of advertising and product promotion. It is a walking poster turning a person holding it into a free advertisement carrier so you need not to pay for models that you're going to use for the ads unlike on traditional forms of advertising such as billboards can only have limited reach. I am not saying that other advertising techniques are not effective, it’s just that this new way is also eye-catching that will really interest the consumers. Most especially if a bag is designed depending on the message you want to deliver to your consumers, the interest to a product immediately boosts.

Blush Lingerie
Designed to be worn only around  the shoulder to maintain the illusion.

Looks can be deceiving

                If I haven't read the article, I wouldn't know that this is actually a USB. It looks like an ordinary eraser until you open it and discover it is also a USB. According to the article I read, this ad were were designed to help New Zealanders realize how important memories are, and how difficult life can be for those living with this disease. 

              Memories play an important role in everyone’s life, most especially to those people who have lost them at different stages in life. So to raise awareness about the disease’s early sign like memory loss and the struggle the people with the Alzheimer’s have to go through, the advertisers in New Zealand have utilized the power of technology and came up with an innovative concept for promoting a USB.This USB  helps save our important stuff and also have an eraser attached to it (the gray part).  New Zealanders came up with an idea of showing their support for the Alzheimer’s disease through their latest USB.

             "Alzheimer’s erasers your memories. Save them", a catching line that is hard to miss.  On the reverse side (under the bigger picture; 1st small image) was the Alzheimer’s New Zealand logo and website where consumers can visit for more information and support. As for the design,  it is a memorable piece of communication that raises awareness.  It was made to help people to remember how hard it is for those going through Alzheimer's, while also reminding the target consumer of the importance of their own precious memories. With such a serious and powerful message, it would really create an impact to people to do an action such as saving those pictures or other files that means a lot to them. Its a great and creative idea and it's even better since they're doing it for a good cause.

               According to the article I read, until now there no clearer information regarding where to buy the product. The company distributed this first and foremost to the citizens of New Zealand and also to the  politicians and organizations along with a letter to ask for support for the company's charity activities. But if soon enough, there will be following ads saying that it's available in the market, I know many people wants get a user friendly device for all their everyday requirement of saving important information.

Gawin Mo ang Timpla Niya Kasi Love Mo Siya

                Nescafe has been with us many years ago and I can say that it really became a dominant coffee in the market. When you go to any supermarkets and go down the tea and coffee aisle, you are instantly bombarded with shelves of Nescafe products and promotions. There seem to be never ending numbers of flavors and blends from Nescafe, the packaging really bright and instantly recognizable. 

           Nestle Philippines have introduced a lot of varieties or flavors of the product, from Nescafe Classic, Nescafe Classic First Pick into Nescafe 3in1,Nescafe Flavored Mixes(Choco Fudge and Hazelnut,Nescafe Decaf, Nescafe 3in1 Decaf, Nescafe Body Partner,Nescafe 3in1 Sugar Free,Nescafe Gold,Nescafe Ready-to-Drink Can. And they really had a lot of television advertisements using famous celebrities like Sarah Geronimo and Coco Martin with different themes for each coffee flavor such as Samalamig, Acting 101 -A, Acting 101 -B,Loveteam, Bangon, Traffic Enforcer and Teacher. Recently, Nestle showed a new ad entitled "Nanay" of Nescafe Classic.

                Before the introduction of this new flavors, Coffee Mate has already been the soul partner of the classic. Moreover, the new flavors of Nescafe created a unique relationship with the consumers that even the old people shifted from drinking classic into drinking the new ones. I think that is the reason for creating an ad for the Classic.

               The Nescafe Classic is altering its position through the commercial above. It was the first flavor of Nescafe blended with Coffee Mate which is also a Nestle product. Though 2 products were shown in the advertisement, of course Classic was given focus as well as the mother and son. Including Coffee Mate in the ad means that Classic is perfect when blended with cream. In a deeper sense, the 2 products served as a symbolism, the Nescafe Classic as the Mother and the Coffee Mate as the Son, since the Coffee Mate can't stand alone without the Classic.

             The ad shows that drinking coffee with your family is sweeter, thus translating coffee into love. Some of the teens today don't practice showing their love for their parents verbally but through actions like making coffee for her and the like. "Gawin Mo ang Timpla Niya Kasi Love Mo Siya" is a striking phrase in the commercial.  It generally made the advertisement is touching and loving although the message has not changed, still embracing the values in dealing with your friends and family.

               The use of a teenager,  Sean Reichenbach (who is  a real-estate agent who's now into commercial modelling), in the ad shows that not only adults drink coffee. Many old people say that coffee is not good for children and teenager esp. our parents. But now, COFFEE is the only drink to make the mind alert and alive during quizzes or exams.  Everyday, I drink 1-2 cups and stays alert but sometimes not.  The taste of the coffee actually developed a special portion of my taste buds that I actually look for that everyday.

LEGO

                Lego is a child's plastic construction set for making different kind of shapes. The company believes that play is the essential ingredient in a child's growth and development. Thus Lego encourages imagination, conceptual thinking and creation. The Lego mission is to nurture the child in each of us, and this means that they actively encourage self-expression through creation, thus enabling children of all ages to bring endless ideas to life. The Lego experience is playing, learning, interacting, exploring, expressing, discovering, creating and imagining while all having a heavy dose of fun. I remember when my brothers and I were still children, we had our collection of this Lego toys and since were grown-ups now, in every family gathering, we used to play with our baby cousins like what our parents did before. 

               One of the most notable things concerning the LEGO is that it is viewed as a strong brand. It been part of the toy market for so long, that grandparents and parents can remember playing with the toy as a child, and so often feel they have a relationship or bond with the product. The brand has also infiltrated many markets world-wide, and its fame is instrumental in its continued success. Another positive aspect of LEGO is the broad of products it sells and its ability to create products for children of all ages. This is coupled with different products are targeted at different target markets depending on the ages. This may help ensure that consumers do not stop purchasing because they feel they have grown out of the product. It also makes the consumer believe that the product is more personalized to them. The development of target markets over age groups may also help keep the consumer for longer, and so encourage the consumer to form a greater bond with and more loyalty to the product.

The problem is, the world is getting modern every year, and there are plenty of toy companies entering the market, offering technological environment to   consumers. Thus, children nowadays are much more attracted to the digital and technological world. Where 50 years ago, the use of plastic in a toy may have been viewed as a highly innovative idea, today the consumer is much more attracted to technologically innovative toys. An area which LEGO is not known for.

Hence this campaign of LEGO is defines the mission of the company. 

          The campaign you see together with article shows the strength of LEGO and the opportunities consumers could get from the product. Strength because the company made a product with a history and to which all generations feel attached. Moreover they have unique selling point and that is to capture a creative imagination from the players.  LEGO became a famous toy brand in the world. As the world moves forward, the company also made a lot of innovations that will also compete with the modern toy technology their competitors’ offer that is basically consumer based. Has successfully introduced helpful extensions which helped strengthen the brand. Opportunities like more child-oriented products could be introduced under the brand name. With the innovative focus of the company to their benefit which is to help nurture every children's mind and widen their imaginations. 

With LEGO, you can form anything!  

COCA COLA'S Plant Billboard

           Often times down on the roads especially on major cities there are advertisements of products or services offered to the general population. These advertisements have their own endorsers that attract people to use what they are offering. Now with the alarming growing rate of air pollution due to the number of automobiles now on the roads COCA-COLA company in cooperation with WWF decided to help clean the air and help the environment by relieving at least a portion of the air pollution by planting a green billboard. 

            This ad of the Coca Cola  is a huge help in lessening the effects of air pollution and lessen its effect on global warming because air pollution is a huge ingredient to it. Not only is the billboard a great sight for our eyes but it cleans up the air for one of its biggest assets are plants called the fukien tea plants. Moreover, this is a sign that we need to help restore our environment. With the calamities that are happening all around the world due to global warming, to go green is the only way we can protect our future. Many companies and government organizations are joining this campaign to help restore mother earth.

ANALYSIS

         Sure, we've seen plenty of cool billboard features over the years, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above  billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. Hence, this partnership is also a way of Coca-Cola to fulfill the campaign of the company "Live Positively".

          I think this is a good ad of the company because people nowadays are shifting to products   that also      promotes/shows environmental concerns for the world. 

         Though I haven't been to EDSA or in Manila, they made a wise decision for the location since every day, thousands of consumers are passing in the area. Chances are: people will get too amazed with the ad; and most probably, people will  talk about the ad for more or less  than a week.

      The ad will be easily remembered by people and will remain in their minds long-term since this is the first one of a kind ad-design in the country.

      COKE went away from their usual ad using celebrities. Making the ad greener and going environmental-wise is actually giving a BOOM factor to those who have actually seen it for real.

     The idea of  leaving a blank/white space in the shape of a Coca-Cola bottle is creating a balance between the phrase "This Billboard Absorbs Air Pollutant".

        With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertising is a salient reminder for Filipinos to take an active hand in protecting and saving the environment.

Find More Easily with GOOGLE

            On the first chapter of the Advertising and Promotion book, Google has exposed its growth and competitive advantage over its competitors. We all use the internet and we all, well most of us, know about Google. Google is a search engine that helps us look for a certain website according to our keyword we type in at the search box. Google has dramatically changed our lives by making internet browsing easier for us and I will now tell you how it became a household name.  In fact, over the years, Google's goal of "organizing the world's information and make it universally accessible and useful" to people was actually being fulfilled proving that many people used the site for research. That's why many advertisers saw the impact of Google and thought that the site would be the perfect place for them to publicize whatever they have to offer to their target consumers.

             Most of Google's appearances is minimalist: its ad and most of all its opening homepage. Sometimes, it has little colorful details or merely just the name logo of Google but still considered as very minimal. 

               Just by looking at the ad above, you can easily understand the message that they wanted to deliver to their audiences. The "key" is being focused on the ad, making it really big compared to its real size, the key which is an object symbolic of opening and closing powers. Hence, also represents  knowledge, mystery, and initiation. In other words: GOOGLE. Because when people go to Google, meaning they're curious and eager to know about something. The key being put into the sofa is telling the audience that people can still live in comfort with Google amidst  the rush in trying to look for a particular topic. It's like saying "just type what you are curious about" and Google will take care of it for you. Moreover, the content of the ad is strongly push with the help of the dominant color (white) which defines "comfort".

               This Google ad is just one of the many minimalist pieces made by artistic minds of people. Simple it may look but sure thing this demanded for a lot of brainstorming. This one effective ad of Google clearly shows that companies not need to spend a lot for advertising. ADVERTISING THAT WORKS!

WiFries for McDonalds

This ad employs a simple yet suggestive design to represent McDonald’s WiFries Internet connections

              The ad is very minimal, obviously. Although the ad didn't directly stated the message that McDO already have free internet connections, the image or the "fries" already delivered a clear meaning of the its form which is a logo for "WiFi". They prove to be very successful in capturing their audiences attention. It just goes to show that it doesn't matter how much design is thought about, it is the most simplistic things that do actually work.

             Moreover, the ad also emphasizes the companies branding really well. I think that the company made a smart decision to have this kind of design because it shows that the company don’t mind paying the high cost of this type of ad placement, very minimal but effective and rememberable ad concepts.

Thirsty? DRINK "NATURES SPRING" WATER

This billboard is displayed on the ad boards in Triangle Square near beside Andoks in Shopping. 

Natures Spring has already built a strong brand equity, with emphasis on consistently providing safety and purity when it comes to their products at a very competitive price. Even though nowadays, they have lots of competitors, they still have an advantage over the other water companies. As what I have said they produce safe drinking waters for its consumers at a lower price, other than that, they provided superior customer value because of their services. They have grown and sustained their customers and taking every opportunity to reach out to the people of the generation. 

The billboard is a very effective advertisement for the product though it is very simple. Nothing much to say, only "IF YOUR THIRSTY, DRINK NATURES SPRING WATER". Thats it! Less decorations and words but very catchy. The size of the text is very visible which delivers a very clear and meaningful message to their target market.

Greener Billboard of AYALA NORTH POINT

I was on my way to school,  when I saw this new billboard of Ayala North Point. Of course, I was still riding the jeep. Luckily I was able to stare at the billboard for a long time and I ended up liking the ad. 

Here is what I like about the billboard/Analysis:

1. Very Good Choice of Location. The billboard is located along the intersection roads in La Salle Ave., which is actually the same ad stand of the old Ayala North Point's billboard, beside Asyana's billboard. I think that they chose a very good location because many people pass by those streets, like the University teachers, parents, and other potential target consumers who are also financially capable of buying a lot in the subdivision.

2. Very Visible. Even if I am in Gate 1, I can still see the billboard except for the words. And when you stare at it in a very near distance, you can really read the details and have a closer view of the ad. 

3. Detailed. They only put the most important details which includes the name of the subdivision, its logo, the address, contact number and their website. 

4. Appropriate Advertising Concept. I really like the concept. As for me, it is very obvious that the subdivision wants to inform the public that they have a new phase. And using pictures like that(pictures on the billboard) is very effective. Though they didn't include pictures of mansions, the images portrays luxury and at the same time tells the public that if you reside there, you can surely  enjoy leisure and recreation. The pictures also shows peacefulness  which means, your wish for a smooth and hassle free living is 100% granted. And the large picture on the left side of the billboard simply says "Come and live a good life here in Ayala North Point". Though the phrase is not there, the image would already mean an invite to their target customers.

5. Good Choice of Color. "The Greenest Address of the North", the color really matches the caption there. And really shows that the subdivision is close to nature which is very conducive for living. 

 The new billboard of Ayala North Point is just one way to grow its community and all in all, EFFECTIVE!

Maggi Magic Sarap, Revolutionized the Way Our Mothers Cook

             I was watching local TV shows last night and I saw this new commercial of MAGGI MAGIC SARAP. 
                Along with Ai Ai Delas Alas, Kris Aquino and Judy Ann Santos were also the endorsers of this All-In-One Seasoning Granules with the complete ingredients of meat, garlic, onion, spices and taste enhancers. Moreover, Nestle has already produced almost 5 commercial videos but with the same models, and so I begun to wonder why. And I came up with this thoughts:

All of the three endorsers are MARRIED

          In Ai Ai's case, she's not married but she has a special someone. In Kris's, even before the annulment of her marraige with James Yap, she was already an endorser of the product. No problem with Judy Ann because I think she's happily married with Ryan Agoncillo. 

They have KIDS

         Though they have such a hectic schedule with their showbiz life, they're hands-on mothers. They take good care of their kids, they spend times with them and most especially, they cook delicious foods they're children would love. And in their commercials, clearly shows that they enjoy making magic with the foods they eat with MAGIC SARAP.

All BEAUTIFUL and POPULAR Personalities

          Comedy Queen, Queen of All Media & Award-Winning Actress, best defines this 3 Magic Sarap endorsers. Very respectable women both in show business and off-cam. 

            Try to think the position of the product on the market today. Because of choosing the right endorsers, and because of the proper exposure of the ad using both the traditional way of advertising and the modern one, MAGIC SARAP has revolutionized the way our mothers cook their food and also has raked a portion of market in the seasoning industry. It has influenced a lot of households and created a sense of specialty when it comes to food. Like other mothers out there, my mother is also fond of doing magic whenever she cooks for us. She actually told me to use the product when cooking. Both of us tried it and we've been using it since then. It really worked well for us and indeed this product has lived up to their promise of making magic in cooking.

            In terms of their marketing, advertising and promotional strategy, it has taken a new leap, not on a persuasive aspect anymore as it annoys prospective clients, but they did it on a more natural setting, less intrusive but built a good context of the event which is I think a very simple yet effective way of building long-term relationship with its consumers. Lucky the company because the money they spent for the advertising was worth-it since the ad really worked. 

Jollibee's CHAMP BURGER

               Since I was a kid, my parents would always bring me to Jollibee, Jollibee in Cebu or Bacolod. Actually no problem with that, since they have a lot of branches. So, it became my very first favorite fast-food restaurant as a child. I love their spaghetti and friend chicken which I used to call chicken joy. Now, I am already 19 years old, and I really saw that the company has grown a lot bigger and as well improved their foods and services. In addition, they really expanded locally and internationally, they became nationwide in other words.

                 Jollibee has just launched a new food in their menu, the Jollibee Champ. I always see its ads both on TV and on billboards so every time I would stare at it, I would really get curious whether it’s really yummy or not. But the problem there is that, I felt that it was too expensive for a burger so I would always refuse to buy and try one.

Jollibee Champ's Commercial

                   Until one day, Mia and I went to the mall to look for clothes then suddenly I felt hungry so we decided to have our lunch at Jollibee. I was so decided to try the Champ so I ordered one for myself. However, when I ordered, it was not ready to be served. So expect a 10-minute preparation time and so they have to take orders before preparing one, unlike other regular meals. After 10 minutes, whoa! Here comes my burger. So, Champ is inside the box, a different design of the box from the one I saw on TV. But that didn't matter, because whats inside should be given more attention.

It was really big but WAIT! I think some ingredients were missing. I looked at the picture from the box and compared the two. Where's the cheese and the tomatoes? 

Oh, there! First comment: CHAMP's TV commercials and billboard are lying. 

In other words, the picture on the box was very misleading. I really got disappointed because apparently, the cheese is very tiny and there was like only 2 slices of tomatoes. Unlike the one on the box, cheese is overflowing, same with tomatoes

Second comment: I think the lettuces were not cut properly.   

Third comment: The burger sandwich bread is great already, unlike on regular burgers, it has sesame seeds and it is soft and fresh. The patty taste perfect. It's juicy and tastes good with mayonnaise. 

Though, the presentation gave me a bad impression, I enjoyed the food and I got full.

Analysis:

                 Jollibee is a really famous fast-food restaurant here in the country, they sure make delicious foods and gives quality service to the consumers. But I guess, they should minimize exaggerating on their ads to avoid misleading the customer. It is very important for a big company, like Jollibee to be honest not only when they give service but also when it comes to the products they advertise. If they really wanted the people to patronize there CHAMP, I think they should improve the presentation and present it the way it was presented in the pictures and commercials.  

Century Tuna's TV Ad: Effective or Ineffective?

Century Tuna launched the first ever tuna hotdog which they called "HEALTHYLICIOUS HOTDOG". It claims to have the same taste with the other hotdogs already being sold in the market but with the health benefits and goodness of tuna itself.

Here is the commercial of the said product:

I would like to ask this basic question. Play the video again and stop at 0:07. Now, pretend you didn't know that it was actually a hotdog commercial, what was your first perception on the scenes covered within 7 seconds of the video?

My analysis:

When I saw this on TV, I never thought that it was a hotdog commercial. I thought it was a commercial about a perfume or a soap or whatever hygienic products available on the market. So the introduction of the commercial brought me to the wrong way which is not good in an advertising concept. 

The MODEL : Aljur Abrenica

I am familiar with him because I used to see him before in some shows on GMA. I just love the abs! He was not  hot before as he is right now, so I think he really worked a lot for this commercial. For me, he is an appropriate model for this television ad because he really looks fit and sexy which is reflected on the products  description. 

Battle between kids and adults

Kids love eating hotdog more than grown-ups do. Do you agree? Well, in this ad, it's very obvious that there target market focuses on adults most especially those who are very conscious  about there weight (well, including me). I thought that hotdogs are children's food, and I think that the company is aware of that too. This is the first time that I saw a hotdog commercial without kids in the scenes. So for me, the idea of only focusing on the adults is not that effective,eventhough the model is so hot. 

• It's not just about the model, the factor that should be remembered here is that, the company aims to sell the product, to tell the audiences to buy and taste there new food product. Simple as that.

As a conclusion, the ad is ineffective because the message was not delivered clearly. It is very important that the company should deliver its message in a very organized way, in a way not to confuse the audiences. It was a wrong choice of concept for a hotdog commercial most especially the scenes from 0:00-0:08 sec was not well-brainstormed which made it really irrelevant. 

The New Face of IPOD NANO

2nd Assignment

               Hello readers,  this is my 2nd blog entry so I'll start this article by introducing to you the new evolution of the iPod nano.

               As we all know, Apple released iPod mid-year of 2001 and I was able to have my own blue-colored nano by the year 2007. In today's much modern world, Apple has many varieties of iPod available in the market. In this article, the new iPod nano will be my top highlight. 

                   As you can see in the ad above, the new iPod nano has been completely redesigned with "Multi-Touch", getting aline with the latest touch-technology like our cellphones and iPad. Unlike the old one, these one is half the size which makes it portable and wearable, and even easier to play with just a tap or swipe away. But what’s good about it, is that, still, it comes with its different colors, like a rainbow, colors such as, blue, pink, orange, green, gray, etc,. The new iPod nano also changed the monitor's appearance. Now, by the time you turn it on, you can see icons with titles in each and with a colorful background which is very different from the version I had, the folder names were arranged vertically and the background was only white-colored which made it actually boring.  

             
              Playlists, Artists, Now Playing, Genius Mixes, Radio, Podcasts, Photos, Settings, Songs, Albums, Genres, Composers, Clock, Fitness, iTunes, Audiobooks, Voice Memo are the icons you’ll see mainly on the homescreen. Genius Mixes is a new feature and Fitness as well. I’m also fascinated with it because you can actually reorganize the icons the way you like it and you can clip it in your shirt or pants which is good because I usually go to the gym so while I exercise, I can also listen to the genres I love without getting worried that it might fall. Moreover, I liked it because, I usually get bored easily with only one arrangement. It’s nice that every other week I can see the icons in different arrangement or design.

                When I visited the iStore in SM, I saw that the products was placed in a cabinet with a glass cover which makes buyers identify the products easily. Well, as for the packaging, like the old ones, the iPod nano new versions comes in a transparent plastic box, but even smaller. Buyers can also choose the color of the iPod they want without opening or reading a label since the box is transparent. The box has a plastic wrapped around it but you can easily peel off the plastic since there’s  something like opened portion of the plastic. Then, when you finally removed the plastic, the box also opens. By the time it’s open, wow! Now you can hold the iPod. Under it is a thin white cardboard containing its accessories such as earphones, USB cable which also serves as your charger and of course, the manual.

 Here are the questions:

1.       1.  What is the message one gets from all these elements?

               Apple seems to approach the people as a more user-friendly person. I think that not only iPods and other Apple products but the company itself wants to tell us that they are not products alone, they are like humans whom we can turn to in whatever matters in our daily living. They’re like humans so they have feelings too. And this feelings are just samples or basic things that they wanted the user to feel also. Apple is all about passion, dreams, imagination, lifestyle and success. 

2. Why did it become so much more successful over the MP3 players?

               It became successful because first the iPod is much really different from an MP3. Though the iPod  has its  own and very expensive price, it comes with different specs and storage capacity. I think that MP3 players only store few music.  What I mean is that for example, iPod can save 2000-4000 songs, depends on the version's capacity while an MP3 player can have most likely 500-1000 songs only. And so I think that for people, capacity also matters, because the many, the merrier it will be. Moreover, the iPod has its different kind of style that fascinated and caught the taste of the consumer, “simple but good-looking”. iPods also look cool and trendy unlike MP3 players. So as for me, the reason behind all the success of the iPods is because of Apple. Not only the company’s name but the creative people behind all the products, most especially  the designer for coming up with a series of product  with a very exclusive style.

3. Has Apple followed an IMC strategy and not just for the iPod, but for the entire company?

               In my own opinion, Apple followed an IMC strategy for the entire company. As I have observed, Apple has flooded the market and earned a lot of sales. So in that aspect only, I can already see that the company has made bright decisions with the help of the IMC strategy. And that strategy was by setting a goal and they focused on all the products  that they wanted to introduced to the market. Apple is very competitive when it comes to the latest technologies like computers and cellphones. Almost all of the Apple gadgets are  very popular today because they continue to make innovative products. 

Photos from official Apple website

SHOFA SALON'S Calling Card

1st Assignment

Wow, so this is my very first outcome for our Advertising class under Mr. Hinojales. Since when I was in high school, i was already into art and making lots of  designs for our school bulletins. But before I really don't know how to use Adobe Photoshop and other editing software. I started experimenting on editing softwares when I was already a Junior. Good enough because I was able to learn it little by little. Now, this project enabled me to exercise my editing and designing skills in a much more creative way, to, of course, satisfy my client.

Before I came up with this design, it was necessary for me to talk with my partner about what she imagined her business card to be.  She wanted it to look simple but fabulous. So that helped me decide on what graphics to use.

SHOFA is a cebuano term for "Gwapa/Beautiful".  I used English Presto in the salon's name to emphasize sophistication and I also used lot of pink to make it appear very feminine.

"I think that this business card fits her taste."